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12 Simple Tips for Making Your Videos Look More Professional

Want to create a polished, professional person video that impresses your audience? Information technology'south easier than you might call up.

Achieving a professional wait is more about your technique than your tools, so yous don't need to drop a fortune on expensive equipment – chances are good that you lot can make bully videos with any you've got right now, but by paying attention to a few cardinal details.

Video Marketing How To: 12 Simple Tips to Make Your Videos Expect More than Professional person

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These 12 tips volition help you lot improve the quality of your videos correct away.

1. Use Enough of Light.

Lighting makes a huge difference in the quality of a finished professional video, then make it ane of your pinnacle priorities during filming. If you don't use enough properly-placed light, your video will probably wait amateurish, even if it'south corking in every other manner.

The sun is one of the best lite sources for video. If you're filming in natural calorie-free, practise your best to get your footage in the morning or evening, when the low-cal is softer. Midday light coming from directly overhead can bandage harsh shadows on your subjects, while morning and evening calorie-free is more flattering. If y'all exercise have to moving-picture show in the center of the day, try to do so on a cloudy twenty-four hours, or discover a shady area for softer light.

Do your all-time to get your footage in the morning or evening, when the light is softer.

If you're filming indoors, you will demand to be more intentional nearly the types of lights y'all use and where you identify them. One thing to avoid is overhead lighting – it can cast unflattering shadows on your subjects' faces. Windows are a good natural light source. You can also utilise a large lamp or two to cast the type of low-cal y'all want.

Before you lot fix your calorie-free sources, consider the event you want to create in your finished video. Do you want your subject's face entirely lit up ("soft" or "flat" light), or do you desire some shadows ("hard" light)?

Using lots of shadow looks dramatic, and it can be distracting in professional videos where drama isn't the intended effect. Using little or no shadow creates a more open up and straightforward vibe, which is usually meliorate for business and marketing videos.

If y'all want to utilise apartment low-cal in your video, balance two lite sources on either side of the camera. You tin place them either behind the photographic camera or just in front end of information technology. Here'southward one example from Wistia of how you tin achieve this setup.

Wistia's filming setup. The two symmetrically-placed light sources create a counterbalanced effect with no shadows. Source: Wistia

If you want your subject to have a bit more shadow and depth, you lot tin endeavour using the "lighting triangle" to attain it.

Using a single lite source creates more shadows in your video. Source

two. Employ a Clean Background.

Be deliberate almost the background you use for filming. Nothing looks less professional person than a messy or distracting groundwork.

1 easy way to get a professional person expect for your video is to utilise a solid-colored background. A wall, a bedsheet, or a large canvass of backdrop paper are all expert options. Make certain your subject stands several feet abroad from the backdrop to avoid casting shadows on information technology.

It's also a good thought to shoot a video in a "professional" environment: the place where yous actually piece of work or spend fourth dimension. For example, Amy Landino, makes her professional videos in her dwelling house office. Make certain to check out this video for both a swell case of a filming fix and some great tips on how to really prepare a home function.

Be careful not to picture show with a window or some other reflective surface in the background of your shot. You could inadvertently grab the camera in the reflection. As well that, having a calorie-free source like a window behind your bailiwick tin can make the subject wait dark and shadowy.

3. Cull a Expert Video Editing Program.

Good video editing software can help you plow your raw footage into something bang-up. There are some simpler tools like Wave.video, Camtasia or iMovie. More professional options include Last Cut Pro and Adobe Premiere Pro.

Here are the primal features to pay attention to when choosing a video editor:

• The ability to add together text to video;
• The power to trim and crop videos;
• Scene transitions;
• The power to change the aspect ratio;
• Calculation filters and overlays;
• A library of stock videos and sounds.

4. Keep Your Editing Simple.

Trying out different furnishings can be fun during the video editing procedure, but don't become too crazy. A simple, clean editing style by and large looks most professional person.

Whether y'all're editing videos yourself or outsourcing this task to video editing services, there are a few things that should be done during this stage:

• Using noise canceling to clean up any background noise.
• Adjusting the lighting a little if you demand to.
• Cut out awkward pauses and silences.
• Adding background music and transitions.

Another editing tip: If you cut from one scene to another in your professional video, make the leap when there's motion in both segments. This is smoother and more than natural than jumping from one scene where nothing is happening to some other.

five. Prioritize Crisp, Clear Audio.

Your audio quality is actually more of import than your professional video quality. Virtually people are willing to watch a video that's not shot in HD or that's even a little grainy, as long as everything else about it is good. But fuzzy, indistinct audio is commonly plenty to make anybody hit the "back" button within a few seconds of starting to play a video.

Because audio matters so much, a good microphone is the first piece of equipment you should invest in. Get the best one you can afford. For $100 to $200, you lot can get a microphone that performs well and will last a long time. In that location are also some decent options under $100 if yous're on a tight budget. Even a lav mic volition do!

Capture clear sound by putting your microphone as shut to the discipline as possible. You might want to use a pop filter to eliminate blips and crackles on the finished recording. Be aware of any groundwork dissonance that your microphone might exist picking up, too.

It's easy to tune out things similar traffic, birds, and fifty-fifty the noise of the wind, but all of these sounds will exist very obvious on your recording.

half-dozen. Avoid Shaky Footage.

Shaky footage will make whatsoever professional person video look like a domicile movie (and information technology can make your viewers experience seasick, to kick). Information technology's hard to hold a photographic camera completely steady, and so try not to hold your camera at all if y'all can assist it. Instead, use a tripod, or set your camera on a sturdy surface.

In one case you lot've got your camera set up, try not to move information technology unless you have to. Panning around constantly detracts from the professional look of a video. Rather than moving the photographic camera if you have to modify perspective, it's ameliorate to cut from ane shot to some other.

If your footage turns out shaky despite your best efforts, video stabilization software can help to gear up it afterwards. Some cameras also accept congenital-in stabilization that you lot can use while you're filming. Slowing down your footage can also assist to make shakiness less obvious.

7. Understand the Rule of Thirds.

The rule of thirds is one of the most basic principles of pic limerick.

Imagine that there'south a 3-by-3 grid laid over the field you're filming. Instead of placing your field of study right in the middle of the shot, you should identify your subject along 1 of the lines of the filigree. The points where the lines intersect are particularly potent areas of focus, so situate important elements of the video there, if you tin can.

Visualizing a 3-by-3 filigree over a shot. Source

You lot don't have to follow the rule of thirds all the time, but while you're all the same learning, information technology'south a practiced thought to attach to it equally ofttimes as possible. Every bit yous gain experience, you'll get a better instinct for when to stick with the rule and when to break it.

8. Use Your Telephone the Correct Way.

No DSLR camera? No trouble. Yous can use your phone to capture professional video footage – the quality is merely fine for virtually purposes. But there are a few things in mind if you're going to use your phone for video creation.

• Use the camera on the back of your phone. The front camera's quality is not as good on most phones.
• Record in landscape mode (that is, horizontally instead of vertically). This volition give you footage that looks good on larger devices, not just phone screens.
• If your telephone has a feature that allows you to overlay a grid on your screen, use it. This volition assistance you go along your phone level and avoid tilted footage.

If you lot have an iPhone, you can turn on the grid by going to Settings > Photos & Camera > Grid.

9. Work On Your Photographic camera Presence.

If you appear in your professional videos, the mode you lot deport yourself on camera has an enormous touch on on how professional your content looks. Appearing nervous, fidgety, or uncomfortable on camera will distract viewers from your message.

Fortunately, this is something you can improve with practice. If you weren't born with great camera presence, here are a few of the main things to focus on when y'all moving picture yourself.

• Utilise at-home, open body language. Stand up straight – poor posture is immediately obvious on camera. Go on your shoulders dorsum and your muscles relaxed. Take deep breaths. Don't cross your arms, since this makes you wait closed-off.
• Smile, especially at the first of your video. It makes a huge difference in how friendly you seem.
• Dull down slightly when yous talk, and make an effort to enunciate clearly. Speak from your diaphragm rather than your throat.
• If you feel jittery, try using props to keep your hands occupied. Writing on a whiteboard, for instance, can give you lot something to focus on besides the photographic camera.
• Practise, practice, practice. Spotter footage of yourself and identify the areas where y'all could improve. Then make a conscious effort to piece of work on those things.

x. Shoot from a Diverseness of Angles.

Cutting from one angle to another is a practiced (and simple) way to add visual interest to your professional videos. This is an peculiarly useful technique if you're making a how-to video, a product demo, or another type of video that shows you doing something rather than just talking.

Shoot plenty of B-roll footage for each video so you have the choice of using it later on if you desire to.

Pro tip: when you change perspectives, shift by at least 45 degrees. Smaller shifts in perspective don't really create the intended issue – they only look jarring to the viewer.

eleven. Plan Your Videos in Advance.

Poor technique isn't the only thing that can brand a video look unprofessional. A lack of planning can besides leave viewers underwhelmed with your finished product. By taking the fourth dimension to plan your video thoroughly before you lot start production, y'all tin can ensure that the quality of your actual content is just every bit good equally the quality of your footage.

Every time you lot make a video, starting time by defining its purpose. Enquire yourself what you desire to attain or communicate by making this video. In add-on, define your target audition. How will you make your video speak to these viewers in particular?

Once you lot've defined your video's goals, write a script and create a storyboard. And so revise them until they're as good every bit you tin make them. Don't be afraid to rearrange, rewrite, and delete sections that don't piece of work. Rambling videos bore viewers, so go along your videos as cursory and tight as possible.

12. Promote Your Videos.

Creating your videos is only half the battle. The other half is getting people to watch them. If you want to present yourself every bit a serious and professional video creator, you've got to promote your videos and grow your following.

It's okay non to have a lot of views or audience interaction when yous start out. Everybody has to start somewhere, and some channels naturally have more mass appeal than others, which gives them an advantage in picking up new viewers. But as yous create and publish more videos, your viewership should grow over time. Having lots of videos, but almost no views, can brand your aqueduct seem amateurish to the viewers who practise come forth.

So how can you promote your videos finer every bit a beginner? Hither are a few strategies to start with.

• Put your videos in the advisable formats for social media. If you're using Wave.video, y'all can easily resize your video for any major social media platform.
• Upload your videos to the channels your target audience uses. Don't waste also much energy promoting your videos on platforms that aren't popular with your audition.
• Acquire the basics of video SEO. Writing good descriptions, using keywords, and tagging your videos correctly can help you get more views.
• Publish new videos regularly. Fresh content tells viewers that your aqueduct is agile and growing. This makes them more likely to come up back.
• Collaborate with your audience equally much equally possible. Respond to comments, answer questions, and thank viewers for taking the time to lookout man your videos.

Wrapping Up

The more professional your videos expect, the more than your brand will benefit from them. And, while making professional person-looking videos does take some practice and know-how, it isn't magic or something yous demand to report for years. You can pace up the quality of your next video dramatically only by applying the basic techniques listed in this commodity.

Over to you! Which of these tips are you going to endeavor commencement? Do you take whatsoever additional thoughts on how to make your videos look groovy? Tell us in the comments below!

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Source: https://wave.video/blog/12-simple-tips-for-making-your-videos-look-more-professional/

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